January 11, 2018 | by Jason Thomas
Holy Now is my favorite Gothenburg baby band, and has been for some time. I don't know how Julia Olander comes up with her creative output, layering almost deceptively simple but heavy, heavy lyrics over bouncy pop melodies, but their new single "Feel It All" is the quintessential winter anthem for a confused or broken soul trying to look out through a small window in a basement of self-doubt and see a world worth interacting with, before it all passes by.
It's an almost perfect indie-pop song:
I've been here before
I can't take it
Need something more
I have to make it
This heart of mine
It is slowly growing old
So hear me now
Don't you want us to belong?
Feel it all
Even if the pain is a stabbing one, just feel it all, because soon enough you won't feel anything.
Holy Now is the next Alvvays, and they always were gonna be (no pun intended). Their debut LP is due out this spring on Lazy Octopus Records.
For an added sample, please check out Holy Now performing a Gothenburg Session live: